The Indie Summit Agenda 2025
Tuesday September 30: pre-conference workshop
Venue: Moore Kingston Smith, Charlotte Building, 17 Gresse Street, London W1T 1QL
08:30 – Welcome, Coffee & Registration
09:15 – Introduction
Julian Boulding, Founder, thenetworkone
09:30 – C-Level Workshop: “How to Gain Competitive Advantage”
Facilitator: Marsha Lindsay, Founder, Lindsay Foresight & Stratagem (Wisconsin, USA)
- Marsha is a renowned consultant, trusted by CEOs and corporate boards for developing high-impact marketing and business strategies.
- This workshop focuses on identifying and leveraging competitive advantage – a core driver of business success.
- A unique opportunity to learn from one of America’s most sought-after strategic advisors.
11:00 – Coffee Break
11:30 – Workshop Continues
13:00 – Lunch Break
14:00 – Workshop Continues
15:30 – Workshop Concludes
Evening Activities
16:00 – Leisure Time or Optional Tour of the British Museum (6-minute walk from venue)
18:00 – Welcome Cocktail at MKS (Complimentary for all delegates)
19:15 – Curated Dinners in Local Restaurants
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A signature Indie Summit tradition.
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Delegates and speakers are grouped (10–12 per group) to enjoy dinner at one of London’s best restaurants.
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Expect great food, lively conversation, and valuable new connections.
22:00 – End of Pre-Conference Day
Wednesday October 1st: main conference day
08:00 – Registration & Coffee
Session One: Where Are We Now?
08:45 – Welcome & Introduction
Julian Boulding, Founder, thenetworkone & Lauren Moore, BBC Presenter
Julian and Lauren set the stage for “one of the most inspiring and useful conferences of the year,” according to past attendees.
08:55 – Welcome to Plaisterers’ Hall
James Minett, Master of the Worshipful Company of Plaisterers (2024–2025)
Discover the fascinating history and charitable mission of one of London’s oldest Livery Companies, founded over 500 years ago.
09:15 – AI: Where Are We Today and Where Are We Going Next?
Jeremy Kahn, AI Editor, Fortune Magazine
Insights from the author of Mastering AI: A Survival Guide to Our Super-Powered Future and one of the world’s most influential AI journalists.
09:45 – The Numbers Don’t Lie: How Are Businesses Coping?
Paul Winterflood & Esther Carder, Partners, Moore Kingston Smith
Data-driven analysis of agency profitability trends and key factors that separate thriving agencies from struggling ones.
10:00 – Beyond Better-Faster: The Real Opportunity AI Offers Agencies
Neil Collard, Founder, Curious Data
Learn how AI can power new business models, helping agencies create intellectual property that drives value beyond billable time.
10:15 – Not-Working: Get in the Zone
Gemma Greaves, Co-Founder, Nurture
A high-energy session designed to spark authentic connections and reset your mindset for a productive day.
10:45 – Coffee Break
Session Two: Where Do We Want to Be?
11:15 – Reinventing Agency Differentiation
Robin Bonn, Founder, Co:definery; Author, Market of One
A deep dive into standing out in a world where AI levels the playing field and time-based billing is no longer sustainable.
11:45 – TBC
12:00 – Transformation: Four Success Stories
Transforming Your Product
Ian Forrester, Founder, DAIVID, UK
Radical thinking for predicting both creative and media effectiveness.
Transforming Your Agency’s Business
Arjun Singh & Saeid Samimi, Team Lewis, UK
How a PR agency redefined its relevance while keeping its identity.
Transforming Your Client’s Business
Stephanie Crockett & Doug Kamp, Mower, USA
Revitalizing the iconic Carhartt brand with a data-driven, research-first approach.
Transforming Your Industry
Sonsoles P. Kruik & Rocio Lama Zuleta de Reales, Samy Alliance, Spain
Growth strategies through partnerships, acquisitions, and integrations.
13:00 – Lunch Break
Session Three: How Do We Get There?
14:00 – The Lost Art of Listening
Julian Treasure, The Listening Champion
TED Talk star explores listening as a crucial skill for business and life.
14:30 – Telling Your Story
Roz Morris, Co-Founder, TV News UK; Author, The Visual Revolution Guidebook
Practical tips for screen-based communications and media presence.
14:45 – TBC
15:00 – 25.25.25: A Personal & Business Journey
Graham Goodkind, Chairman & Founder, Frank PR
25 insights from 25 years running one of London’s leading independent agencies.
15:25 – From Plato to Musk (and Back Again)
Luke Alexander, Chief Digital & AI Officer, Four Agency Worldwide
Balancing human creativity and empathy with AI-driven automation.
15:45 – Wrap-Up
Julian Boulding & Lauren Moore
Evening Program
15:55 – Walk to St. Paul’s Cathedral
A scenic walk along London’s original Roman city wall.
16:30 – A London Experience: The Musicians’ Company Evensong
A rare and beautiful cultural experience in one of London’s most iconic landmarks.
18:15 – A Dinner to Remember
Venue to be announced based on delegate numbers.
