thenetworkone NOW (theNetworkone of Outstanding Women) group Q1

Purpose: the purpose of this special interest group will be to: 

connect and support women running independent agencies around the world

support the next generation of women who will follow your lead

help to market and connect women owned agencies to global brands looking to diversify their supply chains

Agenda:

• welcome
• initial introductions to those joining the group
• rules of engagement and conduct
• guest speaker: Kate Midttun (details below)
• next Q2 meeting – 3rd April 2025 – outlook invite to be sent shortly

Chair:  Alfie Buisson, Associate Director of thenetworkone.

Speaker: Kate Midttun, CEO, Acorn Strategy, United Arab Emirates

Title: Measuring Business Impact – and achieving outcome over output

Measuring business impact is about shifting the focus from output to meaningful outcomes. In this session, we explore how brands can move beyond traditional metrics and instead align their strategies with clear, actionable objectives that drive measurable business growth. By prioritising customer behaviour insights, data-driven decision making, and measurable success, companies can ensure their marketing efforts create real value—not just activity. This approach helps businesses connect strategy to tangible results and understand the true impact of their initiatives.